Recently, there has been a rapid growth of retail space in the world. New retail chains are appearing, foreign brands that previously could not be observed come. Retailers also changed: large business became even larger and after the conquest of large cities began to move from cities to populated areas. Belarusian Eurotorg acquired several more brands (Dobroon and Brusnichka) in order not to fall into the hands of Antitrust Committees, and continued to increase the number of its retail space.
A significant part of the costs of each retail facility is spent on its coverage. The correct lighting in shops in conjunction with marketing is the key to successful sales, and therefore it is important to give it special attention. Traditionally in the CIS, the quality of lighting depends on the experience of designers, since until the moment of purchase only they can influence the technical solution and there are often errors in this segment.
Commercial lighting is usually divided into general and local. General lighting in commercial objects is often called linear, and local – track, because in the local lighting now mainly use LED track luminaires (fixtures installed on the busbar). Linear commercial fixtures (they are called so, because they are installed in continuous lines or a square grid) in the trading network must first of all solve several problems:
- raise the illumination level to 800-1000 lux with a safety factor of at least 0.9;
- to eliminate shadows on goods with the help of an optimal arrangement between shelves in a line or a grid;
- to show the colors of packages due to high color rendering and to eliminate glare due to opaque or opal glass;
- be aesthetic and invisible to the buyer, do not hang over them, and for this it is necessary to exclude cumbersome designs;
- work without failures for as long as possible, be able to quickly repair the out-of-service luminaire without having to disassemble the entire structure, and preferably directly on the spot;
- each luminaire must be interchangeable and universal, so that when the racks are rearranged the entire structure can easily be rearranged to other positions without resorting to the help of special organizations.
Trade LED luminaires
by ledz fully meet all
requirements of retailers
LED luminaire for trading halls ledz e-Trade is developed taking into account the requirements of retailers and solves all the tasks described above. Each retailer has its own lighting requirements: SPAR regulates 1000 lux at a level of 1.1 meters and requires color temperature of 3000 K, Maxima requires illumination of at least 800 lux at 0.8 meters from the floor between the shelves and 1200 above the cash registers; Lidl tries to locate the fixtures so that to get over 1000 lux at a level of 0.8 meters.
LED trade luminaires ledz e-Trade will suit any customer. They have many modifications of different capacities, so you can choose the power that suits you in any case: from 10 to 150 W and from 0.3 to 3.0 meters in one luminaire. You can also choose frosted, clear glass or focusing optics LEDiL. The frosted glass is made of optical polycarbonate, it simultaneously eliminates the blinding effect, creating a soft uniform glow, and allows a lot of light.
For the extrusion of glass in e-Trade, materials from the Mitsubishi concern are used, thanks to them it was possible to achieve unique light parameters: when the LED is turned on, it is not visible and the transparency of the glass is 82%, compared to 70% for a conventional matte diffuser. But that’s not all the features. As a standard, we install Edison LEDs, which by their parameters exceed the now popular Samsung chips, but at the customer’s request we can install OSRAM, Samsung or Nichia.
Qualitatively executed lighting allows you to significantly increase sales. This is proved in their research by American marketers long before we have large retailers. Here it is worth noting the fact that high-quality lighting means not only high illumination, but a complex approach, taking into account the use of lamps with high color rendition and color temperature for certain groups of goods (for meat – a special reddish hue, cheese and sausages – warmer shades, and fish and alcohol – colder).
For linear commercial lighting, we recommend the use of LEDs with a color rendering (CRI) of at least 80 Ra and a color temperature of 4000 K. This is the optimal ratio of the parameters at which the luminous efficiency of the luminaires is almost maximum. With a higher CRI and a warmer color temperature, the light output is reduced, and such luminaires pay off more slowly and are much more expensive – they are special fixtures for lighting, for example, printing industries where natural colors are vital.
For track luminaires ledz e-Track, which we will write in detail in one of the following articles, it is permissible to use high color rendering for local allocation of expensive goods or goods in bright packaging (for example, elite alcohol, children’s toys, expensive cheeses, smoked and dried cured sausages). Track luminaires for each category of goods use their own spectrum of light, in this case each luminaire emphasizes the natural colors of a particular product, and this method, when used correctly, increases sales.
To date, many networks use obsolete fluorescent lighting. Once, during the Cold War and the heyday of the Communist Party, it was considered a standard and was used everywhere. Now it’s time to recognize the mistakes of the past and move on to more economical ledz trade LED lights. True, not everyone is in a hurry to follow the times. Pay attention to the top when you go shopping. In most cases, you will see fluorescent lamps with a high content of mercury, lead and other harmful metals.
In Europe, many retailers are now converting their facilities to LED light fixtures, because it is profitable – replacement pays off in less than a year, LED luminaires do not require maintenance and give more natural lighting without flickering compared to luminescent. In Belarus, taking into account the high cost of electricity, the payback period will be approximately the same as in Europe. Here are a couple of examples of calculations for some objects switched or plan to switch to LED lighting:
- GUM (payback period of 6.2 months, investment of $5.3K);
- Nika Vitebsk (payback 11.6 months, investment of $19.5K);
- Eurotorg (payback period 13.1 months, investments $16.1K);
- Bigzz (payback 7.4 months, investment of $13.2K).
The figures are impressive, and we achieved them thanks to our experienced specialists in this field who know the hidden opportunities for saving in such projects. One of these moments, which we found, concerns the way the luminaires are arranged. The most optimal option – to arrange the linear lamps exactly between the shelves. In this way we achieve the most efficient distribution of light along the shelves and the illumination increases without adding additional luminaires.
If we place the fixtures above these same racks not between, but perpendicular to them, then the illumination will be 25% lower. On the other hand, to bring the illumination to the previous level, you will have to increase the number of fixtures by 30%. Many retailers place line luminaires incorrectly, hence the over-expenditure of electricity where it could be saved, and the deteriorated lighting performance. You can place the luminaires square mesh with a cell of a certain size, as many shopping centers do.
We consider this location to be suboptimal, as it requires a large number of fixtures, and this makes the project expensive and extends the payback period. It is permissible in case of frequent rearrangements of the shelves in the trading floor. On the example of the many shopping centers it is obvious that this decision was not useful to them, since there were no visible permutations in the store. We want you to choose the right lighting specialists who will not allow such mistakes!